PPC Management Services
PPC Management Silver Package
The first step in PPC management is always research. IMA starts by preforming keyword research, the average cost per click for those keywords, and how basic SEO would impact your rankings in the organic search results. Low competition keywords should be opitimized for higher rankings in organic search results and thereby reducing the overall PPC budget. IMA creates and implements a pay per click budget to match the goals of your company. Once a determination is made on the keywords to be targeted via PPC, we create basic text ads focused on high CTR and conversion rates.
PPC Management Gold Package
In addition to the Silver Package PPC management services, the Gold Package offers social network PPC advertising, alternative keyword suggestions, and a short-term goal review. The PPC management contract will exist for a term of 3 months during which time IMA will consistently review the goals, CTR, conversion rates, and ROI. At the completion of the term we will provide you with a detailed short-term goal review. This review will demonstrate areas in need of improvement as well as the areas and targeted keywords most beneficial to your website.
PPC Management Platinum Package
This package extends the term of the contact to 12 months with monthly goal reviews. IMA will update ad campaigns, and implement new keyword targeting strategies based on the review. In order to maintain the established budget guidelines, IMA will make recommendations on targeted keywords that are not creating sufficient ROI to justify the continued marketing of those words. Pay per click campaigns must be reviewed on a regular and consistent basis in order to ensure the goals are being met. Landing pages are also vital to the conversion rates of pay per click advertising. IMA will enhance your landing pages to maximize your conversion rate by making the page more appealing to site visitors.
PPC Management Diamond Package
Our most comprehensive package is the Diamond Package. It offers a 12 month contract term with monthly goal reviews, bid management, content matched ad development, landing page creation, and a 30 minute phone consultation with one of our SEO specialists. IMA will review bids weekly along with CTR and conversion rates to ensure optimal keyword targeting. We also have our web design team create landing pages for your pay per click advertisements which increases conversion rate. Finally, one of our SEO specialists will conduct a 30 minute phone consultation with your company in which you can discuss other marketing and SEO techniques that would be beneificial to your company.
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